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Gelli Haha x Normalize

“Acid-Tinged Pop-Art” FLOOD

“well worth your attention” KCRW

Cool Band Alert…”a veritable buffet of dancefloor-ready sounds, from bubbly disco rave-ups and gritty underground club bangers, to stretched out slow jams that ache with sincerity.” Bandcamp

“A delightfully deranged party girl whose bleepy vintage synths, sleazy chug and tireless disco keeps things weird in the right way” The Guardian

“...I can’t imagine anything I want to hear more" The Quietus

Gelli Haha reveals “Normalize”. Influenced by 80s Nigerian soul boogie, her final single ahead of the release of debut full-length album, Switcheroo, delivers mid-tempo synth-funk underneath a raw but smooth vocal. Gelli Haha expresses her desire to be free of hardships in the chorus, singing “I want to fly away”. The video for “Normalize” adapts Gelli Haha’s live stage performance into film, and is the next chapter of the psycho-science experiment that began in the previous single, “Spit,” revealing Gelli has been transformed into a parachute monster. The series was directed by David Gutel.

A shapeshifter, a sonic acrobat, a performer with one foot in the cosmos and the other in arthouse theatrics, Gelli Haha (pronounced Jelly-Haha) is a space for pure creative chaos that exists somewhere between Studio 54 and Area 51. Gelli’s music thrives on duality: playful but profound, tongue-in-cheek but sincere. Switcheroo, is the soundtrack to the Gelliverse, a sensory adventure sphere created by Gelli. 

Gelli Haha x Bounce House

A shapeshifter, a sonic acrobat, a performer with one foot in the cosmos and the other in arthouse theatrics, Gelli Haha (pronounced Jelly-Haha) is a space for pure creative chaos.

For the opening trick, Gelli Haha presents her debut album, Switcheroo. Gelli’s music thrives on duality: playful but profound, tongue-in-cheek but sincere. Switcheroo is the soundtrack to the Gelliverse, a sensory adventure sphere created by Gelli. 

Her debut art pop single “Bounce House” flashes back to youth-like innocence with high upbeat energy, turning the dance floor into a playground. The track’s accompanying music video rockets viewers straight into Gelliverse. This live revue is an invitation into a world of choreography, dolphin balloons, flutes, mini trampolines, and a stage bathed in the project’s primary color, red - bold and full of mischief. The  360 experience was shot all in one take by director David Gutel.

With a shared taste for off-kilter pop and vintage gear, producer Sean Guerin (of De Lux) joined Gelli in turning freshly-formed demos into a high-voltage experiment, abandoning meticulous structure for something freer and more electrifying. Every song on Switcheroo makes use of a myriad of recording toys; wacky analog effects, such as the Eventide Harmonizer, MXR Pitch Transposer, and various Electrix units, fashion an intentionally flawed and strictly silly texture throughout the album.

Switcheroo is an exercise in letting go, an inside joke turned theatrical spectacle. Participation is encouraged. Surrender is required. Switcheroo sees its release June 27 via Innovative Leisure. Gelli Haha performs March 22 in her hometown of Los Angeles at Permanent Records just ahead of her appearance at this year’s Treefort Music Fest. 

Listen to "Bounce House" and pre-order Switcheroo here