MERCHANDISE

12" x 12" Full Cover Sticker LP. Digipack with clear tray CD.

It all started over a year ago with the caption “MINDBLOWING PSYCHE- DELIA FROM THAILAND”—the Youtube video that accompanied this head- line on the Dangerous Minds Blog was exactly that. Here was a group of Thai musicians being filmed parading through a remote village hundreds of miles away from Bangkok playing some of the heaviest Psych known to mankind out of a crazy homemade soundsystem. Who were these men and how on earth was this not some unearthed archived footage from the ‘60s or ‘70s?! The Youtube clip quickly made its rounds amongst music enthusiasts leaving many in the Western hemisphere to question who this group of contemporary Thai villagers (loosely named Khun Narin’s Electric Phin Band) was.

Six months after that first encounter with Khun Narin’s Electric Phin Band, a Los Angeles music producer named Josh Marcy used Facebook and some un- likely interpreters at his local Thai restaurant to get in contact with the band and inquire whether they’d be interested in having him travel to their town to record their music for a global audience. At first the band was naturally suspicious, but through subsequent interactions the group’s leader and namesake Khun Narin (also known simply as “Rin”) warmed to the idea of having Marcy come visit. And so began the journey of uncovering who these mysterious men from an obscure blog post actually were.

Khun Narin’s Electric Phin Band’s membership is always in rotation and spans several generations, from high school kids to men well into their 60s. A standard engagement has the band setting up at the hosting household during the morn- ing rituals, playing several low-key sets from the comfort of plastic lawn chairs occasionally working in a cover version of a foreign classic (The Cranberries ‘Zombie’ is a recent favorite) while the beer and whiskey flow freely. After a mid-day banquet, they start up the generator and lead a parade through the com- munity to the local temple, picking up more and more partiers along the way.

The music they play is called phin prayuk. The first word refers to the lead instrument, a 3-stringed lute known as the phin. Beer, the phin player, uses a string of Boss effects pedals, including a phaser, distortion and digital delay to get his sound. He also builds his own instruments, installing Fender pickups into hand-carved hardwood bodies, with elaborate mythical serpents adorning the headstock. The band takes pride in their custom PA system, as well as an imposing tower of 8 loudspeaker horns atop a huge bass cabinet. To capture the essence of the group and their sound, Marcy recorded th em in their natural environment by doing a proper field recording, literally in a field outside the city of Lom Sak, in the valley of mountains that form a rough border between Thai- land’s North and Northeast. The result was 40 minutes of hypnotizing psyche- delia filled with heavy drum breaks that sounds like something RZA would sample for a Quentin Tarantino film.

Khun Narin’s Electric Phin Band are a multi-generational psychedelic powerhouse from rural Thailand whose ecstatic, amplifier-blown folk music has quietly become one of the most unlikely global cult phenomena of the last decade.

Hailing from Phetchabun Province, the group formed as a community celebration band — playing weddings, temple fairs, ordinations and village parades. At the center of their sound is the electrified phin, a traditional three-stringed Thai lute whose piercing, spiraling melodies cut through walls of percussion and portable PA distortion. What might begin as a local procession quickly transforms into something transcendent: hypnotic riffs cycling endlessly, rhythms pushing forward with relentless momentum, musicians of all ages locked into communal euphoria.

The world first encountered this raw electricity when a grainy YouTube video led to their 2014 international debut, introducing global audiences to a sound that felt both ancient and radically psychedelic. Critics struggled for comparisons — surf rock, molam, garage psych, ritual trance — but Khun Narin’s music defied easy categorization. As NPR wrote, “Khun Narin is almost too good to be true.” WIRED called it “one of the most eccentric psychedelic records of the year,” while Newsweek praised its “indescribably beautiful psychedelia.” Champions including Gilles Peterson, The Gaslamp Killer, and Floating Points have all publicly celebrated the band’s singular power.

Now, ten years after their last release, Khun Narin’s Electric Phin Band return with their first new album in a decade — and their first ever recorded inside a professional studio. Produced by Tommy Brenneck (known for his work with Amy Winehouse, Charles Bradley, Sharon Jones, Beyoncé, Mark Ronson, and The Budos Band), the album captures the band with a depth and clarity never heard before — without sacrificing the ecstatic propulsion that defines them.

The result is both refinement and revelation. The phin still soars in sharp, spiraling lines; the percussion still drives with marathon intensity; but now every texture resonates with new dimension. It is the sound of a village tradition amplified for the world stage — communal, kinetic, and joyfully uncontainable.

Khun Narin’s Electric Phin Band do not simply perform songs; they create momentum. They build trance from repetition. They turn celebration into transport. A decade later, their return feels less like a comeback and more like a continuation of something timeless — music that exists beyond borders, beyond genres, and beyond expectation.