dadá Joãozinho · Fader · FLOOD · KCRW · Pai e Mãe · Remezcla · tds bem Global ·

dadá Joãozinho x Pai e Mãe

"Each song offers a different look at Joãozinho’s singular talent, and on “Pai e Mae” the artist introduces an entrancing samba with delightful lo-fi effects that meld with a renegade organ sound and the pulsing underbelly of bass-heavy percussion. The concoction is at once alien and delightfully inviting." - FLOOD Magazine

"A pretty common misconception about samba is that the music rarely goes beyond its limits. However, in the hands of visionaries like dadá Joãozinho, it can become something otherworldly. Take “Pai E Mãe,” a song deeply rooted in the Brazilian genre that twists it gently to give it an experimental edge. By adding pop melodies and glitchy production, Joãozinho elevates the track into something weird yet warm and catchy.  The song addresses some difficult times the singer had during his youth, and how he channels it through music is nothing short of superb, cathartic, and beautiful." - Remezcla 
“Paying homage to samba and bossa styles, Joãozinho sets modern production elements to his work by sampling the band he assembled, tearing it up, then chopping and flipping the arrangements” - KCRW
"With its assemblage of slouched vocals sparkly electronic flourishes, and breezy guitar, “Ô Lulu” is as laid back as it is endlessly replayable." - The FADER

São Paulo based artist João Rocha has shared “Pai e Mãe,” the third and final preview of his upcoming debut album as dadá Joãozinho. Where lead single “Cuidado!” flexed his hip-hop chops with invigorating bombast, “Pai e Mãe” is sweetly melodic, infusing classic Brazilian samba with experimental flourishes. It’s another excellent preview of tds bem Global, out Sept 1st, an album that unfolds like a genre-agnostic mixtape, front-loaded with irresistible and effortless rhythms, careening across musical universes like a psychedelic fever-dream. 

On the video Rocha explains “For this samba, that carries so much of our music’s tradition, and still sounds fresh, I wanted to strip things down and communicate through the rawness of the body language. Had my parents join the studio session, that was an emotional moment. I wrote this song about an episode we lived together, so it was a closing cycle to have them. This minimalist work in video expands the meanings of the album for me, that sometimes sounds so massive. Put things in a new perspective.”
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