News
"Inspired by Brazilian popular music, hip-hop, baile funk, indie, and experimental electronic music, the São Paulo-based artist crafted a sound all his own" - BILLBOARD (Emerging Latin Artists On Our Radar)
"as laid back as it is endlessly replayable" - THE FADER
Hailing from Brazil, dadá Joãozinho and Popoto (Raça) wanted to make a straight forward pop tune but with a raw intensity. The result is "Olha Pra Mim," the first single from an upcoming EP titled 1997. dadá Joãozinho describes the track this way: "Me and Popoto (Raça) wanted to make a straight forward pop tune, make it as raw as it can be. Popoto's lyricism really inspired me to make things inteligible and relatable. We lived together for some months in 2020 and did a lot of music that found its way in other projects. So having this tune out together makes it a full circle moment for me."
dadá Joãozinho shares the video for "Sem Limitlesssss" from his most recent release tds bem Global. Says dadá Joãozinho about the song/video: “being in São Paulo inspired me to go off my limits, to grow, to know things about myself I couldn’t see. It’s a song about desire really, about transformation. I wanted this song and video to feel like a ritual, lead by this mantra, for breaking boundaries, going beyond what’s been said to be possible, beyond reality. It’s an imagination game, believing through this games we create new worlds.”
For more on the artist, check the most recent Billboard piece.
“embodies the living, breathing Brazil of 2023, smolderingly intense, captivated by the bustle of life, and determined to be heard far and wide.” - Bandcamp Daily
"With its assemblage of slouched vocals sparkly electronic flourishes, and breezy guitar, “Ô Lulu” is as laid back as it is endlessly replayable." - The FADER
“at once alien and delightfully inviting” - FLOOD Magazine
"A dazzling collage of baile funk, hip-hop, and jazz that runs on an adrenaline rush fit for a cinematic heist scene as ambient pop songstress Bebé and Alceu come along for the joyride" - Remezcla
“Paying homage to samba and bossa styles, Joãozinho sets modern production elements to his work by sampling the band he assembled, tearing it up, then chopping and flipping the arrangements” - KCRW
Dadá Joãozinho has shared his debut album tds bem Global, an album that unfolds like a genre-agnostic mixtape, shoplifting from dub reggae, hip hop, punk, and samba, all while inventing a few future styles in the process. The recording alias of São Paulo based artist João Rocha, the debut is his first for Los Angeles-based Innovative Leisure, and chronicles his move to the biggest city in South America during a time of intense isolation and toxic politics. “Desire for freedom was the north star of this record,” dadá insists. He explains that he needed to “feel free about artistic decisions - that I didn’t have to play the instruments in a certain way to sound good, I didn’t have to sing in a certain way to sound good, and I didn’t have to write in a certain way to make sense and reach people’s feelings.”
Alongside the album release, dadá Joãozinho is sharing a new video for album highlight “Habitual,” a driving, atmospheric track full of production wizardry and a compelling performance. He explains, “I wanted to raise more questions than give answers about what's going on. On the song I'm singing about a state of habitualness from relationships and crisis within it. The video takes from there and expands its meanings, contextualizing infinite possibilities of narrative, relationships dynamics and fantasy.”
After breaking ground in Brazil’s music scene as a member of ROSABEGE, an electronic music collective that fuses the sounds of bossa nova with sprawling synth pop, dadá Joãozinho puts Rocha’s star potential on full display, flexing his experimental muscles and showcasing the breadth of his talent. Lead single “Cuidado!” is tour de force of bombastic MC energy, while “Pai e Mãe” is a reimagined take on traditional Brazilian samba, and “Ô Lulu” infuses classic Música Popular Brasileira with experimental flourishes. Watch the videos below, and listen to tds bem Global HERE.
"Each song offers a different look at Joãozinho’s singular talent, and on “Pai e Mae” the artist introduces an entrancing samba with delightful lo-fi effects that meld with a renegade organ sound and the pulsing underbelly of bass-heavy percussion. The concoction is at once alien and delightfully inviting." - FLOOD Magazine
São Paulo based artist João Rocha has shared “Pai e Mãe,” the third and final preview of his upcoming debut album as dadá Joãozinho. Where lead single “Cuidado!” flexed his hip-hop chops with invigorating bombast, “Pai e Mãe” is sweetly melodic, infusing classic Brazilian samba with experimental flourishes. It’s another excellent preview of tds bem Global, out Sept 1st, an album that unfolds like a genre-agnostic mixtape, front-loaded with irresistible and effortless rhythms, careening across musical universes like a psychedelic fever-dream.
On the video Rocha explains “For this samba, that carries so much of our music’s tradition, and still sounds fresh, I wanted to strip things down and communicate through the rawness of the body language. Had my parents join the studio session, that was an emotional moment. I wrote this song about an episode we lived together, so it was a closing cycle to have them. This minimalist work in video expands the meanings of the album for me, that sometimes sounds so massive. Put things in a new perspective.”São Paulo based artist João Rocha shares the second single, "Ô Lulu" from his upcoming debut album as dadá Joãozinho. Unfolding like a genre-agnostic mixtape, tds bem Global (out Sept 1st) is front-loaded with irresistible and effortless rhythms, careening across musical universes like a psychedelic fever-dream.
The (upcoming) album title translates to “all too Global,” and chronicles Rocha’s move to the biggest city in South America during a time of intense isolation and toxic politics. Where his previous projects were steeped in Música Popular Brasileira, his new sound “needed to feel more intense,” shoplifting from dub, hip hop, punk, and samba, and inventing a few future styles in the process. While a solo effort, the record features contributions from collaborators new and old, spotlighting the singular artist community Rocha is embedded in.
"Ô Lulu" rides a dubby acoustic groove peppered by organ stabs, hand drums and glancing guitar ballistics, like if Arthur Russell and Lee Perry co-owned a recording studio. It’s a euphoric comedown compared to the bombast of lead single “Cuidado!” which Remezcla described as “a dazzling collage of baile funk, hip-hop, and jazz that runs on an adrenaline rush fit for a cinematic heist scene.” Watch the videos for both singles below, which feature stunning scenes of dadá across São Paulo.
"With its assemblage of slouched vocals sparkly electronic flourishes, and breezy guitar, “Ô Lulu” is as laid back as it is endlessly replayable."