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London multidisciplinary artist Rarelyalways releases his debut album WORK. The 14-track album includes the previously released singles "REVIEW," "URGENT," "LET'S," and "Voice note 0142" along with the focus track "WORK," which arrives with a video directed and edited by MadeInEden, the visual architect of WORK. Rarely's full-length debut is full of dazzling, cavernous and mysterious sonics created by the self-described "shapeshifter." On WORK, Rarely actively blurs the lines of jazz, hip hop, and experimental rock to create his own unique and entrancing sound.
About WORK, Rarelyalways stated, “It brings delight knowing another project has been released, provisions granted marked me favored as certain opportunities came out of nowhere. Time will tell whether my mental fortitude went in vain. I told Wale, LP 'WORK' needs to be completed before I die.”
WORK follows Rarelyalways' collaborative Manic EP with Hanni El Khatib, featuring the stand out single "Lamenting" as well as his 2020 EP Baby Buffalo. His debut EP was described by The FADER as, “a concise exhibition of his minimalist swagger," with Pitchfork adding, "though Rarelyalways comes out of the London jazz scene, his music has its own distinct flavor."
Rarelyalways learned from a young age that music had functions beyond entertainment. Born in London to a West African family, he was raised by his single father, a drummer who played mainly gospel tunes during hours-long services and would bring Rarely along for afternoons in practice spaces where the young musician learned the power of playing for playing's sake. Rarelyalways went on to attend The BRIT School and eventually entered the South London gig circuit where he would play trip hop and heavy rock in the orbit of artists like King Krule, Henry Wu and the Tomorrow's Warriors jazz collective. With his music often taking on a dark, mysterious tone, Rarely is able to roam freely outside the prescribed structures of hip hop, jazz or anything else, by creating a conversational abstract style that can mold according to a song's message.
Listen to the full album at this link.
Be sure to check out the track by track feature of WORK up on DUMMY.
To continue teasing his forthcoming debut album WORK due March 10th, London multidisciplinary artist Rarelyalways shares the new single "REVIEW." With a twinkling synth-laced, bass heavy beat complementing Rarely's strategic and cheeky lyrics, "REVIEW" continues to showcase the chameleonic qualities of the artist.
Rarely explains the meaning behind "REVIEW," stating, "I believe water is only one of many of the Divine creator’s inventions. In the chorus I disclose my action plan confirming 'water, hand on my waist before they wither away, rejuvenate.' I honestly felt that 'REVIEW' brought more life back into the hip-hop culture."
"REVIEW" follows the previous WORK offerings "URGENT," a haunting and surreal track, the playful lead single "LET'S," and the jazzy b-side "Voice note 0142," all of which arrived paired with videos directed by frequent collaborator MadeInEden.
WORK will follow Rarelyalways' collaborative Manic EP with Hanni El Khatib, featuring the stand out single "Lamenting" as well as his 2020 EP Baby Buffalo. His debut EP was described by The FADER as, “a concise exhibition of his minimalist swagger," with Pitchfork adding, "though Rarelyalways comes out of the London jazz scene, his music has its own distinct flavor."
Rarelyalways learned from a young age that music had functions beyond entertainment. Born in London to a West African family, he was raised by his single father, a drummer who played mainly gospel tunes during hours-long services and would bring Rarely along for afternoons in practice spaces where the young musician learned the power of playing for playing's sake. Rarelyalways went on to attend The BRIT School and eventually entered the South London gig circuit where he would play trip hop and heavy rock in the orbit of artists like King Krule, Henry Wu and the Tomorrow's Warriors jazz collective. With his music often taking on a dark, mysterious tone, Rarely is able to roam freely outside the prescribed structures of hip hop, jazz or anything else, by creating a conversational abstract style that can mold according to a song's message.
London's own multidisciplinary artist Rarelyalways shares "URGENT," the second single from his forthcoming debut solo album WORK due March 10th via Innovative Leisure. Laced with haunting, swirling synths and brass, "URGENT" arrives with surreal visuals directed and edited by MadeInEden. Self-described as a "shapeshifter," Rarelyalways continues to reveal new sides of his persona with "URGENT," which follows his playful lead single "LET'S" and the jazzy b-side "Voice note 0142," both of which arrived with videos directed by MadeInEden.
Speaking about "URGENT," Rarelyalways says, "I avoid gold plating simple tasks as it's a waste of precious time."
WORK will follow Rarelyalways' collaborative Manic EP with Hanni El Khatib, featuring the stand out single "Lamenting" as well as his 2020 EP Baby Buffalo. His debut EP was described by The FADER as, “a concise exhibition of his minimalist swagger," with Pitchfork adding, "though Rarelyalways comes out of the London jazz scene, his music has its own distinct flavor."
Rarelyalways learned from a young age that music had functions beyond entertainment. Born in London to a West African family, he was raised by his single father, a drummer who played mainly gospel tunes during hours-long services and would bring Rarely along for afternoons in practice spaces where the young musician learned the power of playing for playing's sake. Rarelyalways went on to attend The BRIT School and eventually entered the South London gig circuit where he would play trip hop and heavy rock in the orbit of artists like King Krule, Henry Wu and the Tomorrow's Warriors jazz collective. With his music often taking on a dark, mysterious tone, Rarely is able to roam freely outside the prescribed structures of hip hop, jazz or anything else, by creating a conversational abstract style that can mold according to a song's message.
Check out "URGENT" and pre-order/save WORK and stay tuned for more from Rarelyalways coming soon.
London's own multidisciplinary artist Rarelyalways kicks off 2023 with the announcement of his forthcoming debut album WORK due March 10th. Along with the album announcement, Rarelyalways shares the first taste of the project with the single "LET'S." Hypnotic, cavernous rhythms float beneath distinct vocals on the track, underscoring Rarleyalways as the self described "shapeshifter." The lead single arrives with visuals directed by MadeInEden portraying Rarelyalways lounging in a bed with Precious Joie on a rooftop in London as they peek out at each other beneath eye masks and playfully start a pillow fight. Additionally, Rarelyalways shares visuals to the b-side, "Voice note 0142," also directed by MadeInEden, which sonically showcases the more jazzy side of Rarelyalways' roots as a jazz bassist.
WORK's announcement follows Rarelyalways' collaborative Manic EP with Hanni El Khatib, featuring the stand out single "Lamenting" as well as his 2020 EP Baby Buffalo. His debut EP was described by The FADER as, “a concise exhibition of his minimalist swagger," with Pitchfork adding, "though Rarelyalways comes out of the London jazz scene, his music has its own distinct flavor."
Rarelyalways learned from a young age that music had functions beyond entertainment. Born in London to a West African family, he was raised by his single father, a drummer who played mainly gospel tunes during hours-long services and would bring Rarely along for afternoons in practice spaces where the young musician learned the power of playing for playing's sake. Rarelyalways went on to attend The BRIT School and eventually entered the South London gig circuit where he would play trip hop and heavy rock in the orbit of artists like King Krule, Henry Wu and the Tomorrow's Warriors jazz collective. With his music often taking on a dark, mysterious tone, Rarely is able to roam freely outside the prescribed structures of hip hop, jazz or anything else, by creating a conversational abstract style that can mold according to a song's message.