London's own multidisciplinary artist Rarelyalways kicks off 2023 with the announcement of his forthcoming debut album WORK due March 10th. Along with the album announcement, Rarelyalways shares the first taste of the project with the single "LET'S." Hypnotic, cavernous rhythms float beneath distinct vocals on the track, underscoring Rarleyalways as the self described "shapeshifter." The lead single arrives with visuals directed by MadeInEden portraying Rarelyalways lounging in a bed with Precious Joie on a rooftop in London as they peek out at each other beneath eye masks and playfully start a pillow fight. Additionally, Rarelyalways shares visuals to the b-side, "Voice note 0142," also directed by MadeInEden, which sonically showcases the more jazzy side of Rarelyalways' roots as a jazz bassist.
WORK's announcement follows Rarelyalways' collaborative Manic EP with Hanni El Khatib, featuring the stand out single "Lamenting" as well as his 2020 EP Baby Buffalo. His debut EP was described by The FADER as, “a concise exhibition of his minimalist swagger," with Pitchfork adding, "though Rarelyalways comes out of the London jazz scene, his music has its own distinct flavor."
Rarelyalways learned from a young age that music had functions beyond entertainment. Born in London to a West African family, he was raised by his single father, a drummer who played mainly gospel tunes during hours-long services and would bring Rarely along for afternoons in practice spaces where the young musician learned the power of playing for playing's sake. Rarelyalways went on to attend The BRIT School and eventually entered the South London gig circuit where he would play trip hop and heavy rock in the orbit of artists like King Krule, Henry Wu and the Tomorrow's Warriors jazz collective. With his music often taking on a dark, mysterious tone, Rarely is able to roam freely outside the prescribed structures of hip hop, jazz or anything else, by creating a conversational abstract style that can mold according to a song's message.